After analysing over a million profiles on a mainstream dating site, researchers at the University of California Berkeley, concluded that white singles are highly unlikely to initiate contact with black people.

80% of the communication initiated by whites was to other whites and black members were ten times more likely to contact whites than other black singles.

According to a 2009 analysis, black women on get the “cold shoulder” from everyone, including their black male counterparts.

These studies only go to show the the importance and increasing popularity of niche dating sites such as UK Black Dating, which is solely intended for black men and women to meet each other.